Skip to main content

Week 17 - Final Week - Summary - Susan Sullivan

How has your social media changed over the semester?

We had zero social media before I started this class.  Now we have a presence in all social media avenues.  Before, we didn't pay for any marketing, now all the marketing budget we have, I requested to be used for boost posts.

Has there been an impact on your business?

Yes, lot more awareness for the brand.  By seeing these posts (And I posted on the website of the mall the store currently is at and gave new pictures) we are seeing more people coming into the store and calling to ask about merchandise.

Growth of customers and increased interaction is a key component?

I paid for some boosts so I could study the analytics.  I studied Google and Face book and saw how many clicked, directions, checked pictures, when viewed and clicked.  This part was very interesting to me and I learned a lot.  I also made a group where I sent these posts and I think that is very important not to waste advertising dollars to narrow down the group you are posting.

Has your view point of social media changed?

My view has changed as I was not aware that all businesses need a social media presence.  All businesses need a face book page at a bare minimum.  I am working on building a website but at least I have now a face book, twitter, Instagram, yelp, google, newsletter, blog for the business.  I also updated hour and address and posted pictures and I built how many likes and posts.  Great start in social media.  Before the class, I didn't think this brick and mortar store needed social media but this class has taught me every business needs social media and to keep informed of media changes in social media.


Do you have a better understanding of how to use and successfully to develop a business?

I learned so much in this class.  I had no idea how important or how to use social media posts.  I am confident now to post, to schedule, to pay for a boost ad.  For businesses to be successful, businesses need to post and boost in some sort of social media networking to get the brand's name out there.  I do believe this and I can build a social media strategy around it.


Did you find social media for business services and products that you want to use yourself?


I will be posting on Link in for personal use for my current job.  I noticed from a gal who was a brand ambassador and she spoke how she loves her job.  I will post a picture and my resume and accomplishments and post what I love to do and what I am looking forward to so I can grow in my current job or get my name out there for possible promotion or a new direction,  But that is some social media and networking I need to explore more.

Comments

Post a Comment

Popular posts from this blog

Week 3 - Part 2 - Coco's Restaurants https://cocosbakery.com https://www.facebook.com/Coco's Bakery Restaurant There are no links on their website so I then went to their facebook page.  I noticed that the company were responding to comments made on facebook.  Usually replies were every 3 days and not on weekends or at night.  This company needs to post their social media sites on their website to help guests leave comments.  They could use social media better as I see their local promotions on facebook but its something that is on their website so you can see it there. Dennys Restaurants https://Dennys.com I went to their site and I noticed they have every social media site you can think of to click on to comment on visits and see promotions.  So I clicked on: http://www.facebook.com/Dennys This site is great, they have fun sayings about their food.  People are commenting and there is somebody answering the comments.  They have a rating tha...
Post a Comment
Read more

Week 16 - Part 1 - Create a schedule on which platforms

Week 16 - Part 1 -Create a Schedule on which platforms I enjoyed creating and posting on facebook and Instagram.  I feel these two areas the most effective way to grow our store's audience.  I would post once a month any new jackets that we received and build a mailing list.  I feel that our audience would be best fit if they saw some of our merchandise if it flashed on Instagram and facebook. New Arrivals - once a month When a major sporting event happens such as World Series, Super Bowl -send out a post When a new Sport Season starts such as when baseball or football starts I would post on face book and Instagram I would also write a monthly blog about a subject that is related to a sporting event. I will grow our eclub so we can send out coupons and offers on birthdays. I feel that blogging, face book, Instagram and newsletters will work best with our jacket store.  We can do $100 a month on social media posts dividing among face book and some goo...
Post a Comment
Read more