CSIT155.SP19.sullivans

Week 17 - Final Week - Summary - Susan Sullivan How has your social media changed over the semester? We had zero social media before I started this class.  Now we have a presence in all social media avenues.  Before, we didn't pay for any marketing, now all the marketing budget we have, I requested to be used for boost posts. Has there been an impact on your business? Yes, lot more awareness for the brand.  By seeing these posts (And I posted on the website of the mall the store currently is at and gave new pictures) we are seeing more people coming into the store and calling to ask about merchandise. Growth of customers and increased interaction is a key component? I paid for some boosts so I could study the analytics.  I studied Google and Face book and saw how many clicked, directions, checked pictures, when viewed and clicked.  This part was very interesting to me and I learned a lot.  I also made a group where I sent these posts and I think that is very important n

Week 16 - Part two commenting on posts I commented on six posts which I really enjoyed.  We have some talented people in this class as I have learned so much.  The comments I made were for the following blogs: Elena Cohen. “Elena Cohen Photography” David Durham “David’s Backpack Panchos” Israel Gutierrez”Student Success” Michelle Jordan  “Filly Willy Auto Care” Tracey Walz “Realize Your Fit” Austin Poynter “Prizmatic”

Week 16 - Part 1 -Create a Schedule on which platforms I enjoyed creating and posting on facebook and Instagram.  I feel these two areas the most effective way to grow our store's audience.  I would post once a month any new jackets that we received and build a mailing list.  I feel that our audience would be best fit if they saw some of our merchandise if it flashed on Instagram and facebook. New Arrivals - once a month When a major sporting event happens such as World Series, Super Bowl -send out a post When a new Sport Season starts such as when baseball or football starts I would post on face book and Instagram I would also write a monthly blog about a subject that is related to a sporting event. I will grow our eclub so we can send out coupons and offers on birthdays. I feel that blogging, face book, Instagram and newsletters will work best with our jacket store.  We can do $100 a month on social media posts dividing among face book and some google with keywor

Week 15 - Part 1 I read the google analytics for a business page.  I don't have a website so I could not practice this but I did read this and it was very interesting with all the analytics this does.  I can not wait to build a website and view how many posts and how to grow business with these measures. By analyizing who potential guests are and narrow down posts for potential guests will help increase exposure that interests those individuals. I liked all my classmates facebook posts as myself, Susan Sullivan and commented on some posts! Week 15 - Part 2 I studied my Facebook Analytics from the two posts I sent last week.  Here are the analytics from my posts: Here is more analytics on the audience that I choose "Sports Group" Here is total number of likes: Here is my second post that I did and the analytics from the second post:

WEEK 14 - Part One I posted three posts and scheduled them and paid $1 a day for a few days, I then paid another one for a scheduled post for $1 for five days! I choose a target ad for Sports people, women and men, age 35 to 65 years old and live a mile from the Aurora Mall.  For a $1 a day said it would go to 165 to 600 people each day. I added call to action, directions so guests would know where the shop is located.  Since this is a brick and mortar store and we don't have a website, I felt directions was the call to action one to have.  I also added like the page. I am showing 3 ads with the following pictures of the sport jackets we offer: *  I targeted a Colorado jacket and targeted Moms Day to post on Wednesday afternoon to Sunday. with a tag to purchase for Mom * I then targeted a Dodger Blue jacket since many people in Colorado are from Los Angeles and the Dodgers are playing the Rockies next week!  This ad went out today with a boost so I can track it next 

Week 13 - Part 1 I started putting in NFL sports jackets and found some websites and some physical stores that I studied: Fanatics.com/ncaa/Colorado - This is what came up with searched key words.  I then went to their website which is www.fanatics.com/ncaa/colorado This was more of a website than a physical store.  As soon as it came up, there was a large DISCOUNT SIGN and many pictures of apparel.  Their prices are good, its a huge company, so our little store would have to compete with those that physically go in to look around and want it that day for say a gift or to give their money to the little guy. I then found a store called Sportsfan in Denver Colorado.  This had no website nor facebook page.  Just on Bing showed addressed and hours so there is no advertising I could report on but it was a physical store and no web presence. Next, during my search, says a company called Fanzz Sports Apparel.  I clicked on their facebook and website and it took my to a new compan

Week 12 - Part One- Using Yelp, Google My Business,  Bing I went ahead and created a Google My Business location site so now potential customers can write reviews, and I can answer them as well as get directions and hours of our location.  This is the site location for google my business: https://business.google.com/dashboard/l/14775070158524850291?hl=en I also went ahead and made a location for Yelp for Leather Direct Colorado and here is the link.  This way I can also answer reviews and customers can see hours of operation and location and what we do. https://www.yelp.com/biz/leather-direct-aurora-2 I also made an account for Bing, I just need to verify it when someone gets to the store tomorrow.  The store is in Colorado so I have to wait to call and get someone to do the code for me. Bing is great, as it shows at the top of search engines so this will be usefull tool as another social media site. Week 12 - Part Two - Discussion So I made a Yelp review and noticed t

Week 11 - Blog 1 There are certain email marketing letters I look forward in getting and there are some, I have to hit unsubscribe.  The store that I am representing does not have an online marketing store so I would include in our newsletter to try to get them into the building.  Since we gave no online store, I would send the newsletter out every month or every two weeks: *  I would show discounts of the month * I would build up our eclub by offering a 15% discount on the first purchase to bring into the store. * I would also include any events of star atlethes signing that customers would look forward to seeing and planning * The store is in the Aurora Mall so I would put what is happening in the Mall that month so people would anticipate this as well. *I would show new jackets and new clothes that came in *I would highlight a sport player or team that we have a lot of jackets OR a team doing really well or player and talk about that we have those jackets. WEEK 11 B

Weeky 10 - Blogging for Business - First Post Bogging for business is new to me. But after reading about blogging, I can see how this can help a service and business.  I went ahead and made a business blog, here is the link: https://leatherdirectcolorado.blogspot.com/2019/04/is-it-still-hip-to-wear-nfl- I added these blog icons to my pages to see how it would work.  I think if the blog goes out, it may engage potential buyers in buying jackets.  I can see how this would be good for professional services.  It is a good tool with a creative mind to make people aware of the service or business by reading a blog. Week 10 - Blogging for Business - Second Post I posted two facebook posts and scheduled them AND linked to Instagram with my blog tag. I liked all my classmates facebook pages, twitter and instagrams accounts.  I added comments to their posts. To stay organized on a blog, I would map out the month and blog same time each week.  I would plan ahead of times topics

Week 8 - Post 2 I used sport search words to find organizations that related to my business, Leather Direct.  So I put in team names and followed those sports teams.  I also, put in the Aurora Town Mall where the retail shop is located.  I found it very easy to find organizations to follow and I am following over 70 different sports organizations. I created a tweat and I just put "Is the Team to Beat" and I put a picture of a Patriot Jacket and a Patriot Emoji and tweated.  I also retweeted a tweat about Von Mill as stepping up to be the team captian for the Broncos this year. I feel the right time to tweet is at 8pm when sports are on and people are watching sports and tweeting. I created a list of Broncos followers and tweated to all those I am following a picture of a Bronco Jacket with a tweet saying "Whoose House, Flaco's House So I know twitter is simple and less words to get the point across. I have never used twitter before, so it was fun making a

Week 8 - Part 1 Facebook is the social media my business would use and then Instagram.  I made both for the business.  I tied Instagram into Facebook.  I still have issues commenting on Facebook and Instagram with my business account as it goes back to my personal one.  I would recommend not tying in business and personal as sometimes I am commenting but I am on my personal and not business one so it gets confusing.  I created facebook and Instagram accounts Pinterst would not work for my business, Leather Direct.  As we sell jackets and I cant see how this would be a good avenue unless we took the jackets and laid them out and made something out of it. YouTube - I don't think will work for my business unless I did a fashion show and video'd it or went to a sports game and showed people wearing our jackets at sporting events which may be a good special post. Snapchat - I studied this and I don't think our customers are geared toward snap chat.  This seems like a di

Week 7 Part Two: Below is a copy of my activity page.  I scheduled three posts but I didn't take a picture until after the first one posted. I scheduled my first one to go out 3/17 and I showed green jackets and posted "Happy St Patrick Day", do you feel green! I scheduled my second post to go out on 3/20 as March Madness started 3/19 and I posted a picture of all NCAA Basketball jackets with a post saying "Are you Mad for March Madness! I scheduled my third post to go out on 3/28 as MLB starts and I posted a picture of all MLB jackets with a post saying "Finally, MLB begins, wear your favorite team. I also had fun when I saw funny posts on the people that liked my business page, I would say some fun things.  My niece had a picture showing her eating a huge pretzel as she is in Germany and I said "Do you want a jacket with that" I do have issues posting as Leather Direct, my business, as I don't know if it switched to my self. I feel

Week 7 - Liking Facebook I went and liked all my classmates facebook pages, however, I am not sure if it can be seen by Leather Direct, my facebook page or from my personal facebook page Susan Sullivan.  I tried to change each time the profile but not sure if it took. I liked 7 businesses related to my business facebook page and I hope it was liked by my company leather direct and not liked by my personal page. I liked: Denver Broncos - because Leather Direct is a Leather sports jackets so felt this was a good fit for those looking at that facebook page. Denver Broncos News; because Leather Direct is a Leather sports jackets so felt this was a good fit for those looking at that facebook page. Denver Broncos on 247 Sports:  because Leather Direct is a Leather sports jackets so felt this was a good fit for those looking at that facebook page. NFL Memes:  because Leather Direct is a Leather sports jackets so felt this was a good fit for those looking at that facebo

Week 6 - Part II Define the difference between post reach and post engagement.  Post Reach is the number of people who saw my post and post engagement is when people click on lines on facebook Why is knowing the difference important?  To help measure effectiveness for social media campaigns.  Engagement is when the social media content is actually intriguing the customer so they click on a link (coupon) or something to learn more about the product or service.  Post Reach is just posting something the customer sees flash but cant be measured. After defining the terms, describe how a business can use Facebook Insights to better serve their customers.  Insight measures with graphs pages, posts and people - snapshots to show growth. DO NOT JUST COPY AND PASTE CONTENT FROM THE INTERNET - I will be looking for thoughtful responses and personal opinions here. Because insights are not available before you have 30 likes, many of you with brand new pages won't be able to access th

Week 5 - Part 2 -Target Market Analysis for comparing if older adults and families can come together to frequent Coco's Restaurants or if there is too much difference. The target audience right now is 55 years and older, male, single, retired, educated, Caucasian.  Coco's has 38 locations in California and Arizona so many of the restaurants have different guests to focus on.  Some locations are in tourists areas like Anaheim and Brea so they focus on the traveler.  Some Coco's are in destination spots like in Monterey so they focus on the weekend couple.  Some Coco's are in neighborhoods so they focus on the elderly guest who frequents daily and it's his or her second home. Need to study industry and how guests see the Coco's name

Week 5 - Post 1 Set Two - Subway and Hungry Bear The difference in each target market is that Subway is aiming for the young adult and the Hungry Bear is aiming for older adults.  As the subway website has a lot of information, graphics that move (websliders).  Lots of information on the web page.  The Hungry Bear has a simple for ma, the top part where you click on to get information but not live graphics or pictures of food.  Simple format. Subway target market, is aiming for repeat guests since they change their websliders for promos.  They also offer delivery and order online, so the website can be used every day.  The website is aiming at the consumer who is worried about the planet so they have a section on what Subway is doing for the environment. Hungry Bear aims for a person who visits the site once.  To read the menu and not online orders or delivery.  It's a simple design.  When I would hit the icons on top, they kept moving.  Older adults will like this simple fo

Blog Week 4, Part Two - Tw0  websites to write about First website http://Starbucks.com This is my favorite website. as well as I love the product.  The reason their website is successful is their logo is the opening of their website and its the icon when I saved it to my mobile so Starbucks is always connected to me.  They have everything on this website.  You can order your menu item on line and not wait, they have contests on line, you can order gift cards, you can leave reviews, you can play games, you can find locations and music. I love their design.  the font is large and there is not so much color to take away anything.  The logo appears every where.  The colors are their restaurants colors.  Very easy menu to follow and you never get stuck in one site. I go to this website every day.  First to order a treat/drink every day.  Second, to see if they have any discounts for the day or new products.  Every day, they emai to my inbox at Starbucks.  So, it doesn't bog do

Blog Week 4 -  Post One - Feb 14, 2019 Identify 3 potential problems with these websites: Website #1:artcenter.org I really enjoyed this website.  It has great pictures and it's broken in many parts.  I see the following improvements: *  Adding music to each act so if a person clicks on the website and the artist, they could listen to their music. *   The logo should be on each page and larger font.  It does have a lot going on, maybe too much going on, so you can get lost in the website. *     I could not find the address to the center and I clicked on a few links until I finally found it.  This should be easier to find so people don't get frustrated. Website #2 www.apple.com I checked this website this is how I would improve this website: *   The website is too dark.  It needs more light, to make it more appealing.  Maybe some music to give it a more exciting look. *     Could not find a phone number.  I clicked on many links, even help link but I could

Week 3 - Part 2 - Coco's Restaurants https://cocosbakery.com https://www.facebook.com/Coco's Bakery Restaurant There are no links on their website so I then went to their facebook page.  I noticed that the company were responding to comments made on facebook.  Usually replies were every 3 days and not on weekends or at night.  This company needs to post their social media sites on their website to help guests leave comments.  They could use social media better as I see their local promotions on facebook but its something that is on their website so you can see it there. Dennys Restaurants https://Dennys.com I went to their site and I noticed they have every social media site you can think of to click on to comment on visits and see promotions.  So I clicked on: http://www.facebook.com/Dennys This site is great, they have fun sayings about their food.  People are commenting and there is somebody answering the comments.  They have a rating that says 4.8 out of 5 in res

Week 3 - Part 1 and Part 2 Blogs I commented on: David Durham https://csit155-sp19-durhamd.blogspot.com/2019/02/week-3a-communication-between.html Sierra Gilardi https://csit155-f18-sierrag.blogspot.com/2019/02/week-3b-businessconsumer-communication Elena Cohen https://csit155-sp19ecohen.blogspot.com/2019/02/social-media-platforms.html

Week 3 - Part 1 - Write: Blog Post Week 3 Part 1: Have you ever experienced difficulty communicating with a business?   I have written some businesses directly through email and 50% answer and 50% don't.  I have yelped a few times about businesses and I have never received a response.  A few times, I bought some products online and emailed and then a week later got a response, but it was a response like from a computer, like generic and didn't address the problem.  I don't call anymore to businesses as no one answers. Does social media make it easier to get noticed or get your problem solved?   Social Media, does resolve some issues faster like a bad restaurant or product.  Again, I have not had good success with a business getting back to me when I used a social media site.  Usually, I do the chat room thing, than call or use social media to address a problem. Have you ever had a positive experience communicating with a business through social media?   I have

Week 2 - Part 2 - Comment on Blogs I posted comments on these blogs in my group 3 Elena Cohen https://csit155-sp19ecohen.blogspot.com/ David Durham https://csit155-sp19-durhamd.blogspot.com/2019/01/week-2a.html?showComment=1549421887082#c366554547860914861 Sierra Gilardi https://csit155-f18-sierrag.blogspot.com/2019/01/week-2a

WEEK 1 I commented on Group 3 Blogs Austin https://csit155-sp19apoynter.blogspot.com/2019/01/template-choice.html Kendra https://csit155-sp19kendram.blogspot.com/ https://csit155-sp19destinyk.blogspot.com/

Week 2 - Part 1: Facebook to me is more personal nature than business.. As you can share your daily thoughts as well as comment on your friends postings.  I enjoy looking at postings of pictures.  I don't use Facebook pages when I am inquiring information on a business as I find their sites annoying.  I do look up concerts by music acts using their Facebook pages.  I have been helping my dad navigate his Facebook page and helping him get in touch with his friends.   My granddaughter uses snapchat to be able to make funny faces on pictures. Yelp. Trip Advisor & Twitter.  Yelp because it's designed to get limited business information such as hours, menu, and some reviews.  The posting site is for guests to post their reviews on their visit to these businesses.  With Twitter, my friends still don't use as it seems its used more by businesses and Sport Figures and Celebrities than regular folks. Google are good ones to leave reviews as well.  Trip Advisor I find helpfu

CSIT155.SP19.sullivans: CSITI55WeekoneBlog : My first time blogging.  I didn't even know there was a website to set up blogging. I chose this template because it reminded me of the country.  Where you can be an individual, the same I feel about writing and choose a template. I choose the one I could download a picture as I have used the Smile program and I love it.  It's very easy to post pictures and events.  I will be working on that to post pictures and change up the blog. I don't know people who read blogs so learning in this class will be fun and I will take away a lot.