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Week 6 - Part II

  1. Define the difference between post reach and post engagement.  Post Reach is the number of people who saw my post and post engagement is when people click on lines on facebook
  2. Why is knowing the difference important?  To help measure effectiveness for social media campaigns.  Engagement is when the social media content is actually intriguing the customer so they click on a link (coupon) or something to learn more about the product or service.  Post Reach is just posting something the customer sees flash but cant be measured.
  3. After defining the terms, describe how a business can use Facebook Insights to better serve their customers.  Insight measures with graphs pages, posts and people - snapshots to show growth.
  4. DO NOT JUST COPY AND PASTE CONTENT FROM THE INTERNET - I will be looking for thoughtful responses and personal opinions here.
Because insights are not available before you have 30 likes, many of you with brand new pages won't be able to access this tool from your own page at this time. Just use the internet to research these Facebook specific terms. (Make sure you are searching for these terms as they relate to Facebook Insights)



NOTE: Even if you are not working with a real business for the class, ask friends to like your new business page so you can view the page insights for class – it is a great learning tool.

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