Skip to main content
Week 6 - Part II

  1. Define the difference between post reach and post engagement.  Post Reach is the number of people who saw my post and post engagement is when people click on lines on facebook
  2. Why is knowing the difference important?  To help measure effectiveness for social media campaigns.  Engagement is when the social media content is actually intriguing the customer so they click on a link (coupon) or something to learn more about the product or service.  Post Reach is just posting something the customer sees flash but cant be measured.
  3. After defining the terms, describe how a business can use Facebook Insights to better serve their customers.  Insight measures with graphs pages, posts and people - snapshots to show growth.
  4. DO NOT JUST COPY AND PASTE CONTENT FROM THE INTERNET - I will be looking for thoughtful responses and personal opinions here.
Because insights are not available before you have 30 likes, many of you with brand new pages won't be able to access this tool from your own page at this time. Just use the internet to research these Facebook specific terms. (Make sure you are searching for these terms as they relate to Facebook Insights)



NOTE: Even if you are not working with a real business for the class, ask friends to like your new business page so you can view the page insights for class – it is a great learning tool.

Comments

Post a Comment

Popular posts from this blog

Week 16 - Part 1 - Create a schedule on which platforms

Week 16 - Part 1 -Create a Schedule on which platforms I enjoyed creating and posting on facebook and Instagram.  I feel these two areas the most effective way to grow our store's audience.  I would post once a month any new jackets that we received and build a mailing list.  I feel that our audience would be best fit if they saw some of our merchandise if it flashed on Instagram and facebook. New Arrivals - once a month When a major sporting event happens such as World Series, Super Bowl -send out a post When a new Sport Season starts such as when baseball or football starts I would post on face book and Instagram I would also write a monthly blog about a subject that is related to a sporting event. I will grow our eclub so we can send out coupons and offers on birthdays. I feel that blogging, face book, Instagram and newsletters will work best with our jacket store.  We can do $100 a month on social media posts dividing among face book and some goo...
Post a Comment
Read more
Week 17 - Final Week - Summary - Susan Sullivan How has your social media changed over the semester? We had zero social media before I started this class.  Now we have a presence in all social media avenues.  Before, we didn't pay for any marketing, now all the marketing budget we have, I requested to be used for boost posts. Has there been an impact on your business? Yes, lot more awareness for the brand.  By seeing these posts (And I posted on the website of the mall the store currently is at and gave new pictures) we are seeing more people coming into the store and calling to ask about merchandise. Growth of customers and increased interaction is a key component? I paid for some boosts so I could study the analytics.  I studied Google and Face book and saw how many clicked, directions, checked pictures, when viewed and clicked.  This part was very interesting to me and I learned a lot.  I also made a group where I sent these posts and I think...
Post a Comment
Read more
Week 12 - Part One- Using Yelp, Google My Business,  Bing I went ahead and created a Google My Business location site so now potential customers can write reviews, and I can answer them as well as get directions and hours of our location.  This is the site location for google my business: https://business.google.com/dashboard/l/14775070158524850291?hl=en I also went ahead and made a location for Yelp for Leather Direct Colorado and here is the link.  This way I can also answer reviews and customers can see hours of operation and location and what we do. https://www.yelp.com/biz/leather-direct-aurora-2 I also made an account for Bing, I just need to verify it when someone gets to the store tomorrow.  The store is in Colorado so I have to wait to call and get someone to do the code for me. Bing is great, as it shows at the top of search engines so this will be usefull tool as another social media site. Week 12 - Part Two - Discussion So I made a Yelp r...
Post a Comment
Read more