Skip to main content
Week 6 - Part II

  1. Define the difference between post reach and post engagement.  Post Reach is the number of people who saw my post and post engagement is when people click on lines on facebook
  2. Why is knowing the difference important?  To help measure effectiveness for social media campaigns.  Engagement is when the social media content is actually intriguing the customer so they click on a link (coupon) or something to learn more about the product or service.  Post Reach is just posting something the customer sees flash but cant be measured.
  3. After defining the terms, describe how a business can use Facebook Insights to better serve their customers.  Insight measures with graphs pages, posts and people - snapshots to show growth.
  4. DO NOT JUST COPY AND PASTE CONTENT FROM THE INTERNET - I will be looking for thoughtful responses and personal opinions here.
Because insights are not available before you have 30 likes, many of you with brand new pages won't be able to access this tool from your own page at this time. Just use the internet to research these Facebook specific terms. (Make sure you are searching for these terms as they relate to Facebook Insights)



NOTE: Even if you are not working with a real business for the class, ask friends to like your new business page so you can view the page insights for class – it is a great learning tool.

Comments

Post a Comment

Popular posts from this blog

Week 16 - Part 1 - Create a schedule on which platforms

Week 16 - Part 1 -Create a Schedule on which platforms I enjoyed creating and posting on facebook and Instagram.  I feel these two areas the most effective way to grow our store's audience.  I would post once a month any new jackets that we received and build a mailing list.  I feel that our audience would be best fit if they saw some of our merchandise if it flashed on Instagram and facebook. New Arrivals - once a month When a major sporting event happens such as World Series, Super Bowl -send out a post When a new Sport Season starts such as when baseball or football starts I would post on face book and Instagram I would also write a monthly blog about a subject that is related to a sporting event. I will grow our eclub so we can send out coupons and offers on birthdays. I feel that blogging, face book, Instagram and newsletters will work best with our jacket store.  We can do $100 a month on social media posts dividing among face book and some goo...
Post a Comment
Read more
Week 13 - Part 1 I started putting in NFL sports jackets and found some websites and some physical stores that I studied: Fanatics.com/ncaa/Colorado - This is what came up with searched key words.  I then went to their website which is www.fanatics.com/ncaa/colorado This was more of a website than a physical store.  As soon as it came up, there was a large DISCOUNT SIGN and many pictures of apparel.  Their prices are good, its a huge company, so our little store would have to compete with those that physically go in to look around and want it that day for say a gift or to give their money to the little guy. I then found a store called Sportsfan in Denver Colorado.  This had no website nor facebook page.  Just on Bing showed addressed and hours so there is no advertising I could report on but it was a physical store and no web presence. Next, during my search, says a company called Fanzz Sports Apparel.  I clicked on their facebook and website a...
Post a Comment
Read more
WEEK 14 - Part One I posted three posts and scheduled them and paid $1 a day for a few days, I then paid another one for a scheduled post for $1 for five days! I choose a target ad for Sports people, women and men, age 35 to 65 years old and live a mile from the Aurora Mall.  For a $1 a day said it would go to 165 to 600 people each day. I added call to action, directions so guests would know where the shop is located.  Since this is a brick and mortar store and we don't have a website, I felt directions was the call to action one to have.  I also added like the page. I am showing 3 ads with the following pictures of the sport jackets we offer: *  I targeted a Colorado jacket and targeted Moms Day to post on Wednesday afternoon to Sunday. with a tag to purchase for Mom * I then targeted a Dodger Blue jacket since many people in Colorado are from Los Angeles and the Dodgers are playing the Rockies next week!  This ad went out today with a boost so ...
Post a Comment
Read more