Skip to main content


Week 11 - Blog 1

There are certain email marketing letters I look forward in getting and there are some, I have to hit unsubscribe.  The store that I am representing does not have an online marketing store so I would include in our newsletter to try to get them into the building.  Since we gave no online store, I would send the newsletter out every month or every two weeks:

*  I would show discounts of the month
* I would build up our eclub by offering a 15% discount on the first purchase to bring into the store.
* I would also include any events of star atlethes signing that customers would look forward to seeing and planning
* The store is in the Aurora Mall so I would put what is happening in the Mall that month so people would anticipate this as well.
*I would show new jackets and new clothes that came in
*I would highlight a sport player or team that we have a lot of jackets OR a team doing really well or player and talk about that we have those jackets.





WEEK 11 BLOG 2

I commented on the following team members Blogs which I really enjoyed reading.

Austin Poynter
Adriana Macias
Michelle Jordan
Ariana Felix

I would look forward to reading any of these newsletters

Comments

Post a Comment

Popular posts from this blog

Week 16 - Part 1 - Create a schedule on which platforms

Week 16 - Part 1 -Create a Schedule on which platforms I enjoyed creating and posting on facebook and Instagram.  I feel these two areas the most effective way to grow our store's audience.  I would post once a month any new jackets that we received and build a mailing list.  I feel that our audience would be best fit if they saw some of our merchandise if it flashed on Instagram and facebook. New Arrivals - once a month When a major sporting event happens such as World Series, Super Bowl -send out a post When a new Sport Season starts such as when baseball or football starts I would post on face book and Instagram I would also write a monthly blog about a subject that is related to a sporting event. I will grow our eclub so we can send out coupons and offers on birthdays. I feel that blogging, face book, Instagram and newsletters will work best with our jacket store.  We can do $100 a month on social media posts dividing among face book and some goo...
Post a Comment
Read more
WEEK 14 - Part One I posted three posts and scheduled them and paid $1 a day for a few days, I then paid another one for a scheduled post for $1 for five days! I choose a target ad for Sports people, women and men, age 35 to 65 years old and live a mile from the Aurora Mall.  For a $1 a day said it would go to 165 to 600 people each day. I added call to action, directions so guests would know where the shop is located.  Since this is a brick and mortar store and we don't have a website, I felt directions was the call to action one to have.  I also added like the page. I am showing 3 ads with the following pictures of the sport jackets we offer: *  I targeted a Colorado jacket and targeted Moms Day to post on Wednesday afternoon to Sunday. with a tag to purchase for Mom * I then targeted a Dodger Blue jacket since many people in Colorado are from Los Angeles and the Dodgers are playing the Rockies next week!  This ad went out today with a boost so ...
Post a Comment
Read more
Week 5 - Part 2 -Target Market Analysis for comparing if older adults and families can come together to frequent Coco's Restaurants or if there is too much difference. The target audience right now is 55 years and older, male, single, retired, educated, Caucasian.  Coco's has 38 locations in California and Arizona so many of the restaurants have different guests to focus on.  Some locations are in tourists areas like Anaheim and Brea so they focus on the traveler.  Some Coco's are in destination spots like in Monterey so they focus on the weekend couple.  Some Coco's are in neighborhoods so they focus on the elderly guest who frequents daily and it's his or her second home. Need to study industry and how guests see the Coco's name
Post a Comment
Read more