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Week 6 - Part II Define the difference between post reach and post engagement.  Post Reach is the number of people who saw my post and post engagement is when people click on lines on facebook Why is knowing the difference important?  To help measure effectiveness for social media campaigns.  Engagement is when the social media content is actually intriguing the customer so they click on a link (coupon) or something to learn more about the product or service.  Post Reach is just posting something the customer sees flash but cant be measured. After defining the terms, describe how a business can use Facebook Insights to better serve their customers.  Insight measures with graphs pages, posts and people - snapshots to show growth. DO NOT JUST COPY AND PASTE CONTENT FROM THE INTERNET - I will be looking for thoughtful responses and personal opinions here. Because insights are not available before you have 30 likes, many of you with brand new pages won't ...
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Week 16 - Part 1 - Create a schedule on which platforms

Week 16 - Part 1 -Create a Schedule on which platforms I enjoyed creating and posting on facebook and Instagram.  I feel these two areas the most effective way to grow our store's audience.  I would post once a month any new jackets that we received and build a mailing list.  I feel that our audience would be best fit if they saw some of our merchandise if it flashed on Instagram and facebook. New Arrivals - once a month When a major sporting event happens such as World Series, Super Bowl -send out a post When a new Sport Season starts such as when baseball or football starts I would post on face book and Instagram I would also write a monthly blog about a subject that is related to a sporting event. I will grow our eclub so we can send out coupons and offers on birthdays. I feel that blogging, face book, Instagram and newsletters will work best with our jacket store.  We can do $100 a month on social media posts dividing among face book and some goo...
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Week 16 - Part two commenting on posts I commented on six posts which I really enjoyed.  We have some talented people in this class as I have learned so much.  The comments I made were for the following blogs: Elena Cohen. “Elena Cohen Photography” David Durham “David’s Backpack Panchos” Israel Gutierrez”Student Success” Michelle Jordan  “Filly Willy Auto Care” Tracey Walz “Realize Your Fit” Austin Poynter “Prizmatic”
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