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Week 5 - Post 1
Set Two - Subway and Hungry Bear

The difference in each target market is that Subway is aiming for the young adult and the Hungry Bear is aiming for older adults.  As the subway website has a lot of information, graphics that move (websliders).  Lots of information on the web page.  The Hungry Bear has a simple for ma, the top part where you click on to get information but not live graphics or pictures of food.  Simple format.

Subway target market, is aiming for repeat guests since they change their websliders for promos.  They also offer delivery and order online, so the website can be used every day.  The website is aiming at the consumer who is worried about the planet so they have a section on what Subway is doing for the environment.

Hungry Bear aims for a person who visits the site once.  To read the menu and not online orders or delivery.  It's a simple design.  When I would hit the icons on top, they kept moving.  Older adults will like this simple format if they just want to know the menu items and prices for the menu and not much else.

The two differences in these websites is that one is a national chain and you can see they spent a lot of money in maintaining the website.  The Hungry Bear spent the bare (pun) minimum on their website.  It's a simple format, they don't have to update very much, except for a promotion that they just list and don't show pictures.  They have some bear pictures but those are more like logos than actual pics of food.

There is not much of a cross over except for a person who is hungry and is just viewing menus and prices.  The subway viewer is:
Young Adult under age 30
Educated
Different ethnicities
Both Genders
Income -any income

Hungry Bear
Older Adult - over 55 years old
Educated
Both genders
Income Medium

My conclusion is the Subway wants guests to view their website every day so they post pictures or what they are doing in the community. The Hungry Bear only wants those checking the website for job or to see what is currently on their menu but not to keep coming back.  The tone is very simple format for the Hungry Bear.

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