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Week 5 - Part 2 -Target Market Analysis for comparing if older adults and families can come together to frequent Coco's Restaurants or if there is too much difference.

The target audience right now is 55 years and older, male, single, retired, educated, Caucasian.  Coco's has 38 locations in California and Arizona so many of the restaurants have different guests to focus on.  Some locations are in tourists areas like Anaheim and Brea so they focus on the traveler.  Some Coco's are in destination spots like in Monterey so they focus on the weekend couple.  Some Coco's are in neighborhoods so they focus on the elderly guest who frequents daily and it's his or her second home.

Need to study industry and how guests see the Coco's name

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