CSIT155.SP19.sullivans

Week 11 - Blog 1 There are certain email marketing letters I look forward in getting and there are some, I have to hit unsubscribe.  The store that I am representing does not have an online marketing store so I would include in our newsletter to try to get them into the building.  Since we gave no online store, I would send the newsletter out every month or every two weeks: *  I would show discounts of the month * I would build up our eclub by offering a 15% discount on the first purchase to bring into the store. * I would also include any events of star atlethes signing that customers would look forward to seeing and planning * The store is in the Aurora Mall so I would put what is happening in the Mall that month so people would anticipate this as well. *I would show new jackets and new clothes that came in *I would highlight a sport player or team that we have a lot of jackets OR a team doing really well or player and talk about that we have those jackets. ...

Weeky 10 - Blogging for Business - First Post Bogging for business is new to me. But after reading about blogging, I can see how this can help a service and business.  I went ahead and made a business blog, here is the link: https://leatherdirectcolorado.blogspot.com/2019/04/is-it-still-hip-to-wear-nfl- I added these blog icons to my pages to see how it would work.  I think if the blog goes out, it may engage potential buyers in buying jackets.  I can see how this would be good for professional services.  It is a good tool with a creative mind to make people aware of the service or business by reading a blog. Week 10 - Blogging for Business - Second Post I posted two facebook posts and scheduled them AND linked to Instagram with my blog tag. I liked all my classmates facebook pages, twitter and instagrams accounts.  I added comments to their posts. To stay organized on a blog, I would map out the month and blog same time each week.  I wou...

Week 8 - Post 2 I used sport search words to find organizations that related to my business, Leather Direct.  So I put in team names and followed those sports teams.  I also, put in the Aurora Town Mall where the retail shop is located.  I found it very easy to find organizations to follow and I am following over 70 different sports organizations. I created a tweat and I just put "Is the Team to Beat" and I put a picture of a Patriot Jacket and a Patriot Emoji and tweated.  I also retweeted a tweat about Von Mill as stepping up to be the team captian for the Broncos this year. I feel the right time to tweet is at 8pm when sports are on and people are watching sports and tweeting. I created a list of Broncos followers and tweated to all those I am following a picture of a Bronco Jacket with a tweet saying "Whoose House, Flaco's House So I know twitter is simple and less words to get the point across. I have never used twitter before, so it was fun making a...

Week 8 - Part 1 Facebook is the social media my business would use and then Instagram.  I made both for the business.  I tied Instagram into Facebook.  I still have issues commenting on Facebook and Instagram with my business account as it goes back to my personal one.  I would recommend not tying in business and personal as sometimes I am commenting but I am on my personal and not business one so it gets confusing.  I created facebook and Instagram accounts Pinterst would not work for my business, Leather Direct.  As we sell jackets and I cant see how this would be a good avenue unless we took the jackets and laid them out and made something out of it. YouTube - I don't think will work for my business unless I did a fashion show and video'd it or went to a sports game and showed people wearing our jackets at sporting events which may be a good special post. Snapchat - I studied this and I don't think our customers are geared toward snap chat....

Week 7 Part Two: Below is a copy of my activity page.  I scheduled three posts but I didn't take a picture until after the first one posted. I scheduled my first one to go out 3/17 and I showed green jackets and posted "Happy St Patrick Day", do you feel green! I scheduled my second post to go out on 3/20 as March Madness started 3/19 and I posted a picture of all NCAA Basketball jackets with a post saying "Are you Mad for March Madness! I scheduled my third post to go out on 3/28 as MLB starts and I posted a picture of all MLB jackets with a post saying "Finally, MLB begins, wear your favorite team. I also had fun when I saw funny posts on the people that liked my business page, I would say some fun things.  My niece had a picture showing her eating a huge pretzel as she is in Germany and I said "Do you want a jacket with that" I do have issues posting as Leather Direct, my business, as I don't know if it switched to my self. I feel ...

Week 7 - Liking Facebook I went and liked all my classmates facebook pages, however, I am not sure if it can be seen by Leather Direct, my facebook page or from my personal facebook page Susan Sullivan.  I tried to change each time the profile but not sure if it took. I liked 7 businesses related to my business facebook page and I hope it was liked by my company leather direct and not liked by my personal page. I liked: Denver Broncos - because Leather Direct is a Leather sports jackets so felt this was a good fit for those looking at that facebook page. Denver Broncos News; because Leather Direct is a Leather sports jackets so felt this was a good fit for those looking at that facebook page. Denver Broncos on 247 Sports:  because Leather Direct is a Leather sports jackets so felt this was a good fit for those looking at that facebook page. NFL Memes:  because Leather Direct is a Leather sports jackets so felt this was a good fit for those looking ...

Week 6 - Part II Define the difference between post reach and post engagement.  Post Reach is the number of people who saw my post and post engagement is when people click on lines on facebook Why is knowing the difference important?  To help measure effectiveness for social media campaigns.  Engagement is when the social media content is actually intriguing the customer so they click on a link (coupon) or something to learn more about the product or service.  Post Reach is just posting something the customer sees flash but cant be measured. After defining the terms, describe how a business can use Facebook Insights to better serve their customers.  Insight measures with graphs pages, posts and people - snapshots to show growth. DO NOT JUST COPY AND PASTE CONTENT FROM THE INTERNET - I will be looking for thoughtful responses and personal opinions here. Because insights are not available before you have 30 likes, many of you with brand new pages won't ...